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Symbiotic Editorial: What Print Publishing can Learn from Vice Magazine
"Discarded Vice" by Henry Faber An emerging concept in the fledgling world of publishing is “symbiotic editorial.” It’s a concept that’s about publishers taking greater control of ad revenues by...
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Symbiotic Editorial
Credit: OliverAlex Symbiotic editorial is kind of like when you treat your content like a public park rather than a walled garden. And there are three parts to pursuing the model: (1) having two...
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NYT Pushes Symbiotic Editorial
Credit: Gina Argentina Considering how the New York Times is coping with the the plight of the publishing industry and news media better than most, it’s not surprising to see that they might be...
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Are Advertisers Competing with Publishers?
Click to Enlarge I’m starting to wonder whether publishers might end up in competition with their own advertisers. Looking at the 22 reasons people go online, it’s not hard to see why publishers can’t...
View ArticleSymbiotic Editorial: What Print Publishing can Learn from Vice Magazine
An emerging concept in the fledgling world of publishing is “symbiotic editorial.” It’s a concept that’s about publishers taking greater control of ad revenues by proactively connecting their audience...
View ArticleSymbiotic Editorial
Symbiotic editorial is kind of like when you treat your content like a public park rather than a walled garden. And there are three parts to pursuing the model: (1) having two poducts; (2) having two...
View ArticleNYT Pushes Symbiotic Editorial
Considering how the New York Times is coping with the the plight of the publishing industry and news media better than most, it’s not surprising to see that they might be pursuing a more symbiotic...
View ArticleAre Advertisers Competing with Publishers?
I’m starting to wonder whether publishers might end up in competition with their own advertisers. Looking at the 22 reasons people go online, it’s not hard to see why publishers can’t sell their ad...
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